Cookie policy

Collection of personal information

In accordance with the UK’s Data Protection Act, BPAS will hold and process your personal data in order to provide the services or information you have requested. This data will not be sold or passed on to any unrelated party.

You can access most of the pages on our website without giving us your personal information. However, you may choose to provide us with your personal information on some pages of the website, for instance by completing a call back request form, providing comments and feedback on the website or asking to receive the BPAS newsletter.

Every effort has been made to ensure that information sent over the internet is secure and that your details will remain confidential and accessible to only those who need to know that information in relation to the service / help requested.

Automated collection of personal information

BPAS is committed to protecting the privacy of all individuals using this website. As with many other websites, when you access pages on the BPAS website certain information provided by you is automatically recorded. When you visit our website, our server will record your computer’s IP address (the unique numerical address given to every computer connected to the internet) and the time and duration of your visit.

BPAS also uses cookies which are stored on your computer when you visit our website. Cookies are used to provide data about how the website is being accessed and used. We use this data to continually develop and improve the site in order to respond more effectively to user needs. We do not use it for any other purpose. BPAS does not use cookies or IP addresses to identify individuals.


What are cookies?

A cookie is a small data file made up of letters and numbers which is placed by a website on the device you use to access the internet. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises cookies. These cookies are crucial for remembering site-specific preferences, accessibility options and navigating between pages, improving the end-user experience. Cookies may also be used to provide targeted advertising so that the adverts seen online by visitors are tailored specifically to their interests, depending on prior search-terms used and websites visited. Cookies can be “first party”, i.e. cookies set by the operator of the website for use in that website only, or “third party” – set by another company who will then externally inspect and extract data from these cookies to provide services offered, such as performance tracking or targeted advertising.

Types of cookies

When assessing cookie compliance, the ICO separates cookies into 4 categories, detailed below.

Category 1: strictly necessary cookies
Generally these cookies will be essential first-party session cookies. Strictly necessary cookies are normally used to store a unique identifier to manage and identify the user as unique to other users currently viewing the website, in order to provide a consistent and accurate service to the user. Examples include: cookies used to verify and validate a user’s login ID; cookies required for account management; cookies required for shopping basket functionality.

Category 2: performance cookies
These cookies can be first or third party, session or persistent cookies. Their usage is limited to performance and website improvement. Examples include: cookies used for web analytics such as Google Analytics.

Category 3: functionality cookies
These cookies can be first party, third party, session or persistent cookies. These cookies will typically be the result of a user action, but might also be implemented in the delivery of a service not explicitly requested but offered to the user. They can also be used to prevent the user being offered a service again that had previously been offered to that user and rejected.

Category 4: targeting or advertising cookies
These cookies will usually be third-party cookies. They will always be persistent but time-limited cookies. These cookies contain a unique key that is able to distinguish individual users’ browsing habits or store a code that can be translated into a set of browsing habits or preferences using information stored elsewhere. These cookies may also be used to limit the number times a user sees a particular ad on a website and to measure the effectiveness of a particular campaign.

What cookies do we use on this site?

This website uses the following third-party cookies created by Google that allow us to use the Google Analytics service:

Google Analytics (__utma, __utmb, __utmc, __utmv and __utmz)

These cookies are created, stored and retrieved by Google when a user visits this website and are classified as category 2 performance cookies.

__utma is a persistent cookie that uniquely defines visitors;
__utmb & __utmc are session cookies that last for a maximum of 30 minutes;
__utmv allows custom tracking parameters to be passed;
__utmz is a persistent cookie that lets us know how visitors reached our website.

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous manner such as the number of visitors to the site, where visitors have come from geographically, the pages they have visited and the devices and browsers the visitor is using.

This website uses the following third-party cookie from Civic UK:civicCookieControl

This cookie is set in order to remember your preferences in regards to cookies.

How to manage, disable or prevent Cookies

You can manage or disable cookies in your Internet browser without affecting your use of this website.

Click here for information on how to manage cookies stored on your computer or stop cookies being installed by your browser.

Implied consent

Continued use of this website means that implied consent has been granted for BPAS to place the aforementioned cookies onto the user’s device.


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

Contacting us

This website is operated by:
Orion House
2 Athena Drive
Tachbrook Park
Leamington Spa
CV34 6RQ
Telephone: 0345 365 5050